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If the genesis of the .com industries has taught us anything, it's that great ideas and
enthusiasm must be balanced with realism and practicality - Allegis help us find this balance.
David Scowsill, CEO
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Developing marketing capabilities
When web travel provider Opodo wanted to validate its growth plans and develop its product
portfolio it called in Allegis Associates.
Working with the central commercial and finance teams and the in-country managers of its UK,
French and German markets, Allegis helped Opodo create an accountable marketing planning and
sales targeting process that indexes market potential, customer behaviour, plus product and
technology developments.
Allegis are also working with Opodo to extend the scope and attractiveness of its car rental
product offer.
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