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No matter how successful a business, it can learn from other industries. Allegis'
wide experience is helping us put 'customer' and 'service' together.
Roeland Moens, VP
Sales and Customer Service - Benelux
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Strategic consultancy
When the Benelux division of CHEP, the worldwide leader in equipment pooling, sought to increase
customer focus within its local organisation it brought in Allegis Associates.
Allegis worked with the company on three projects with one common aim - to shift the focus of
the organisation from the operation itself to its customers.
Using the introduction of a new computer software system as the spur, the company first sought to
create a common view of the customer, unifying a variety of sources of sales, operational and
financial information into one set of 'master data'. Allegis were asked to assist the project
manager develop and communicate the 'road map' for its implementation.
Looking to assure the future success of the organisation, CHEP asked Allegis to advise on the
establishment of a marketing development function to provide the market and customer analysis
that would direct the sales effort.
Knowing that the best and most lasting change comes from within, CHEP asked Allegis to assist
in creating a local context for its global 'Perfect Trip' continuous process improvement
programme. The programme will enable every member of the 150-strong team to play their part in
CHEP Benelux's continuing success and recognise their individual achievements.
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