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Allegis have taken us far beyond our original brief and have given us great tools through
a partnership approach that is great to work with - intelligent, creative, responsive and always cost
effective! That's real added value.
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Web-delivered communications
When Budget International Inc asked Allegis Associates to develop a graphic standards guide for
use throughout its diverse worldwide car rental network, it got more than it bargained for!
Rather than a traditional manual, Allegis recommended that Budget develop the guide as a
web-based tool.
An online guide would ensure that the worldwide marketing teams had access to the latest
materials and the ability to download current artwork templates, ensuring consistency of
presentation and a significant reduction in artwork costs.
The online graphic standards guide that Allegis developed was launched in April 2001.
With a network of more than 3,200 rental locations worldwide, ease of communication, sharing
knowledge, and consistency of service are key priorities. With these factors in mind, Budget
asked Allegis to extend the guide concept into a broader 'extranet' - providing the network with
access to a range of key operations, training and public relations resources through one secure
source.
Additionally, Allegis have created a suite of website templates offering different levels of
function, and suitable for implementation throughout the Budget International network.
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